The Internet sure has changed over the last 10 years. It seems like only yesterday that there were only a handful of sites available. Everybody shared their bookmarks. I can remember when people would email each other, as if to say "Hey neighbor, I like your site" and freely exchange banners and links. Unfortunately for us all, those days have passed.

In a world where the Internet has turned to pay-per-action advertising, some smaller sites are opting towards affiliate based programs and have yet to find out that the revenue generated from these programs is dismal. They don't know what you know... that anybody can exchange advertising opportunities easily, by simply signing up for BX/Free. Capturing your potential customers' attention and devotion is becoming next to impossible. Word of mouth is no longer sufficient in a world where hundreds of millions of users have access to page after page of products, services and information. Something more is needed.

The answer is market presence. How did companies like Microsoft, IBM, Oracle, and Netscape get to the top? Not by word of mouth, and not necessarily by being "the best". They developed a strong market presence using targeted marketing.  A market presence that carried their names to every internet surfer, every "wired" household.

You may be thinking, "How I can I afford to advertise like those big guys?" The answer is simpler than you may think: Strength in numbers.  The BX/Free Banner Exchange allows you to deliver concentrated, effective advertising to millions of people on the internet, by exchanging banners with others in the Internet community. And best of all, it's free.

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